Apr 03, 2022
In General Discussions
End up in the spam folder and why internet service providers (isps) put senders there. But what about the recipients? What do they consider spam? And what causes them to mark your email as spam? We spoke to recipients in the us and uk to find out how they engage and interact with emails. While the majority of this research is in the 2019 email benchmark and engagement study , this article focuses on additional data related to how recipients interact with spam. How do recipients define spam? Recipients consider spam emails as unwanted emails and usually separate spam emails into 2 categories. The first category is email which is boring. This type of spam is usually promotional and floods the inbox with several emails every week or day. The email company mailing list may also be irrelevant to the recipient or too repetitive in its offers. Although annoying, this email is harmless. The second category is considered dangerous email. This spam contains scams, inappropriate content, malware, viruses or phishing attempts. Opening this type of e-mail and clicking on a link or an attachment can be dangerous for your computer and your data. How do recipients interact with spam? We've found that recipients are more likely to delete annoying emails first, especially when they're on mobile devices. It's easier for them to Scan and delete the email than to unsubscribe or mark it as spam. In the quote below, the recipient explains how inconvenient it is to unsubscribe or mark a sender as spam. “it's just more complicated. Sometimes you have to log in and deselect things, and it takes too long…” uk, gen zif the email is a blatant example of spam, they will mark it as spam and let filters prevent future appearances. Advice to the sender: make it as easy as possible for recipients to unsubscribe . The easier it is to unsubscribe, the less likely your recipients will mark your email as spam. A secondary account for spam another way for recipients to interact (or avoid interacting) with spam is to have a secondary email account.