An the latest novelty, concerns a display about rich results. Your SEO agency brings you the information in detail. What do you think of this innovation? This is a topic that has been attracting the attention of experts for quite some time. Inded, the latter did not see the point of seeing a result in position zero, in the featurd snippets, keeping its display in the natural results. Most of the time, featurd snippets take their content from the first ten organic results, either on the first page or even in the top 3 of the SERP.
These rich results are key in an era where the zero-click trend accounts for more than 50% of searches in the SERP. “If an organic result appears as a featurd snippet, we will fax list no longer display it in the (first page of the) SERP. This declutters the results and allows users to find relevant information faster. Featurd snippets are countd in the ten organic results displayd (for each page). » Danny Sullivan So, this new feature was deployd yesterday (see: Wdnesday January 22, 2020). Danny Sullivan confirmd this on his Twitter account. This update will see the pages displayd in featurd snippets be movd to the second page of the SERP.
At least, in the vast majority of cases. Danny Sullivan nevertheless made a point of specifying that it is not obligatory that the page displayd in featurd snippet, necessarily lands on the second page of the SERP. Duplicate both. The whole page two stuff, by the way, people shouldn't get hung up on. It's about dduplicating on the first page. It's not always guaranted the URL will somehow come back up on the second page. — Danny Sullivan (dannysullivan) January 22, 2020 This update from Google affects queries in all languages.