TikTok, Musically. Who has never heard of these two names? Originally called Musically, the app for creating videos to share with your followers was rebranded as TikTok in 2018, and its success continues to grow. What potential does this platform hide? Is it possible to make money with TikTok? How can you leverage it for your business?
In this article, I'll explain what TikTok is, how it works, and how it can help your business marketing.
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What is TikTok? A bit of history
Tiktok logo
TikTok is a Chinese social network. It is also known as Douyin in China, and was launched in September 2016.
After its conversion from Musical.ly to TikTok, the app has achieved tremendous success. But what is TikTok?
In a nutshell it is an app for creating and sharing short videos ranging between 15 and 60 seconds (if we count the sequences of multiple clips). Through the app, TikTok users can create content by changing the playback speed, adding filters, songs or special effects to personalize the videos.
The growth rate of the platform is incredible: according to Sensor Tower , TikTok is the most downloaded app of the moment, with an increase in the number of users of 300% compared to last year.
In 2020 TikTok reached and exceeded 2 billion downloads (source: Ansa ).
Available on both iOS and Android, it features over 34 languages and more than 500 million monthly active users.
If these numbers aren't enough to make you understand the potential of this app for your business, read on to find out how to make money with TikTok.
Tiktok on the apple store
Who is TikTok's target audience?
Each platform has a specific audience defined on the basis of parameters such as age, gender, geographical area… and obviously TikTok is no exception.
Here is a quick list with the average age for social networks:
Facebook: 40 years
Pinterest: 40 years
Instagram: 25 years old
Snapchat: 19 years old
In this landscape, TikTok is queuing up to Photo Editing Services Snapchat due to the high amount of teens on the platform.
80% of TikTok users are between 16 and 34 years old.
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TikTok: how it works
How does TikTok work? Once you've downloaded the app, you need to sign up with your phone number or email address.
As soon as you log in, you will find yourself in the main page, where you will see the endless series of videos in the "For you" section, which works exactly like the "Explore" section of Instagram .
The videos in this section will change based on the content you interact with within the app.