Moz whiteboard In Fishkin's opinion: “Successfully turning a visitor into a customer is not the ultimate goal for most companies, but unless there is a product that is known to be sold only once, it will be the only brand engagement. I want to be with that person or organization in your life. Well, usually not . " And the evidence for this claim is better than Moz's own CRO data.
According to Rand: "Moss ghost mannequin effect customers who achieved conversions on their first, second, or third visit to our website tend to leave quickly and often. They have low churn rates and have such things. They tend not to be loyal customers for many years. They tend to have very high churn rates and low retention. " Well, back to you, conversion optimization enthusiasts! You must make sure you have done your job in deciding when to change your visitors. Is it "fast" timely for you, or do you need to extend the brand interaction between you and your customers? In the second case, early converters are more likely to cancel the purchase or stop trading with the brand. First of all,
You need to avoid this scenario, as the quitter may have a bad experience with you and spread about it, and secondly, you have no or very low ROI. I received some fees to grow this customer. Therefore, to address this issue, you need to make sure that the converter has enough information and is interested in the product. Do they understand the value you are offering? Are they sure your product is right for them? One way to confirm this is to increase the number of times new visitors return to your website, or the amount of time they spend on your website before they reach a conversion. For Moz, people usually visit the website eight times before signing up for a free trial .