Companies of all sizes, entrepreneurs and freelancers have been using social networks such as Facebook, Instagram, Twitter and even Whatsapp Business to generate brand awareness , identify their target audience and increase sales for years now.
Today, marketers are also keeping an eye on another social network, previously used mostly by young people and teenagers: Snapchat .
In this guide, we'll talk about Snapchat marketing and how to use it for your business, but let's start with the basics first:
what is Snapchat?
Snapchat is a hybrid of an instant messaging app and a social network. It allows users to share photos, audio or videos of up to 10 seconds (the so-called "Snap") which disappear, automatically deleting themselves, immediately after being viewed by the recipient.
It is a unique platform, both in terms of functionality and content.
Getting started marketing on Snapchat may seem complicated, but we want to help you make the most of this channel. That's why we created this guide to Snapchat marketing.
Here you will find all the information and tools you need to succeed on the platform, create an effective Snapchat marketing strategy and promote your brand.
Let's begin.
Snapchat marketing: does it make sense for my business?
Italian users on snapchat
When starting and running a business, it is essential that you use all marketing channels available to reach as many people as possible. After all, every person who interacts with your brand is a potential customer. Snapchat offers you an audience of over 229 million users who generate more than 10 billion video views per day - if you understand how to use the platform, it's a mine of opportunities for your brand.
Interesting stats, right? But that is not all. Here are some other important data:
Snapchat has 301 million monthly active users
On average, 3 billion Snaps are created every day
In Italy, Snapchat users are 2.7 million (December 2019), of which more women (72%) than men (27%)
Snapchat is the social media of choice for most millennials
It has more users than Twitter, Pinterest and LinkedIn
The average Snapchat user visits the app 18 times a day
And if the stats still aren't enough to convince you, take a look at three reasons why companies do Snapchat marketing:
Less competition, more opportunities
Almost all successful ecommerce and brands Philippines Photo Editor have an established presence on Facebook, Instagram, Twitter and even Pinterest . There's a good reason: these platforms offer a gateway to communicate directly with millions of active users.
Fortunately for you, few have such a strong presence on Snapchat - you have the ability to build a strong following and solidify your brand on this channel without having to elbow through the crowd.
Engaging content
Thanks to the unique aspect of the content shared on the platform, which only remains available for a short period of time, Snapchat is particularly interactive and engaging. If you can establish your brand as a leader on the platform, as Taco Bell did with its innovative Snapchat campaigns , you will grab the attention of a much wider range of users than you would with Facebook ads.
It's free
Remember that Snapchat is a free marketing tool that you can use to grow and thrive your business. On other platforms, however, if you want the public to see your content you have to pay. Think Facebook Ads , Google Ads , or Instagram Ads . Doing Snapchat marketing could give you great results without forcing you to tap into your budget.