Why don't marketers make the decision to give their posts an original sound? If it is also something that your consumers enjoy and that remains in their minds and that perhaps transcends word of mouth conversations. Here is a sample of a sound branding I did for Fanta a few years ago Bernardo, what process does it take to create an audio logo? The first thing is to meet with the client or the agency so that they share the mission and values ​​of the brand and what they want to convey through the audio logo. It is also important to know which market they are looking to reach and try to get as much information about the type of audio logo they are looking for.
Perhaps the company wants something instrumental that conveys nostalgia, or perhaps they want the audio logo to contain the brand's slogan sung by a female voice. In general, the Latest Mailing Database aim is to create a powerful melody that stays in the mind of the consumer and give a sound identity that transmits the values ​​of the brand. Once I have all the necessary information, the creative process begins. In my case, this means getting as much information as possible about the brand, getting to know its products or services and starting to create different proposals to show the client. How much does it cost to create a custom audio logo for a company? The cost is divided into two parts; The first part is the production costs recording studio, singers, musicians, etc.
Is determined by the style and type of sound that the client is looking for. This cost varies depending on the brief, but an average cost is euros. The second part of the cost is the user license and again there are several factors to determine. Will it be used only in national campaigns or also in other countries? Will it only be used in digital media or also on radio and television? And the last factor to consider is the term of use of the license. The longer you want to use the audio logo, the higher the cost. Lastly, why do you think companies with a digital presence should have their own audio logo? Because it gives a sound identity to the brand or company, and allows the creation of a link with the consumer that goes beyond the visual identity.