B2B marketing campaigns tend to be more like marathons than sprints. Finding success at the end of a long B2B sales cycle means knowing your customers and meeting them where they are. That's why customer relationship management tools are so important. CRM allows you to collect and analyze customer data for insights. This allows you to make Cork E-Bikes Zone informed decisions about how to guide buyers further down the sales funnel. High quality CRM solutions are many times more. According to one study, ROI can exceed $ 8 for every $ 1 spent .
However, if your CRM only has data collected through form conversions and other direct interactions, it may not be at its full potential. There is a wealth of additional information about customers that is voluntarily provided on social media. Clicking and sharing, like everything that touches your business, is valuable information, but it's difficult to track all of this information across multiple platforms. Social CRM tools can solve this problem by integrating internal customer data with the information provided on social media.
If your B2B marketing technology is in step with the evolving social commerce landscape, you can engage more meaningfully with your customers. You can then manage all your interactions and analytics from within your familiar CRM environment.
Social CRM: What is it?
Social CRM represents a CRM system that incorporates data from a customer's social media profile and activity . Social CRM can be a dedicated standalone platform or it can be run using software tools that integrate with your existing CRM solution.
Social CRM gives businesses more insight into their customers' emotions and behaviors. When a customer raises a complaint or inquiry, Social CRM enables any team in the organization to respond in real time on the customer 's preferred platform .
How is social CRM different from traditional CRM?
Social CRM can be more than traditional CRM with some additional data fields. To maximize the potential benefits of Social CRM, you may need to adjust your sales and marketing strategies away from transactional activities such as cold calls and hard selling. Instead, focus more on fostering relationships through customer-centric interactions.
In other words, integrating social data can transform CRM from glorious Rolodex to a tool that allows customers to participate in conversations initiated with interesting and relevant content .
What are the benefits of social CRM?
There are many benefits to leveraging the potential of Social CRM. Here are some of the most important:
Social CRM helps you engage with leads in terms and timelines . This can be especially important in the context of long, cautious B2B sales cycles.
When a customer has a complaint or problem with a product, they often bring it up on social media first. Social CRM makes these conversations easier to hear and responds instantly .
Social CRM helps you find and collaborate with your brand's biggest fans and supporters on social media.
When people talk about your industry, brand, or product, Social CRM allows you to collect valuable insights and feedback , and participate in conversations as the conversation progresses .
Social CRM significantly reduces the time and effort required to monitor social media and respond in a timely manner to problems .
The momentum of negative social media conversations can hurt a brand's reputation. Social CRM allows you to have these conversations early on. By doing this, you can easily crush false information, explain your side of the story, and maintain a positive brand image .