Improving the conversion rate (conversion up) is a very important theme for businesses operating EC sites. As a result, the market is flooded with many services from many perspectives. This conversion rate (CVR) is generally said to be about 1%, but the value varies greatly depending on the product, but even if the value is increased by a few tenths, the impact on sales will be very large.
As a result, these small numbers are very important for business operators. Services that increase the conversion rate need to Industry Email List build up a detailed customer experience, so AI for personalization is being used in many services. Genres such as recommendation, customer service, chat, AB test are typical examples. In addition, since it is also important to strengthen the content on the site, services such as SNS linkage, reviews, store staff, etc. that make good use of the content are increasing.
EC Industry Chaos Map" jointly planned by e-commerce conversion lab and Nihon Net Keizai Shimbun , which will be in its 6th year this season . In the 2021 edition, the fifth service genre will be the " conversion rate improvement service " edition. The EC industry continues to develop year by year, and there are many services in each service genre that support EC site operators. This EC industry chaos map aims to map the "now" of the e-commerce industry in an easy-to-understand and comprehensive manner.