In this episode of This Old Marketing, Robert and I ponder the phone number list perspective of a famous British adman who seems to be lost in the phone number list 'good old days' - meaning he really doesn't understand the content. Next, we take a closer look at influencer marketing, which often doesn't deliver on outlandish promises and is difficult for large companies to manage. We also agree that YouTube's decision phone number list to offer streaming TV channels could make it a formidable competitor to Netflix and Amazon. Finally, we can't understand why people are upset that Facebook is using human surveillance to alter content in its News Feed – just like any other media company.
Content Marketing in the News
Sir John Hegarty on the Dangers of Content Marketing (8:15 a.m.): Business Insider recently interviewed legendary British advertising fanatic Sir John Hegarty about the phone number list current state of digital media. He spends a lot of time talking about the importance of advertising, while destroying some of the phone number list content's most iconic moments, such as Oreo's "dunk in the dark." Robert and I agree that the world Hegarty is philosophical about no longer exists. Catchy, memorable slogans and jingles don't work well in today's world where messages tend to be fragmented across thousands of phone number list channels.
Confessions of a Social Media Executive on Influencer Marketing (18:43): “Influencer” is the phone number list biggest buzzword of the moment. An entire ecosystem has evolved around these social media stars, but the relationship between brands, agencies and influencers is starting to get rocky, reports Digiday. Influencers demand exorbitant sums, without any guarantee phone number list of performance. I think brands have to be very careful to set clear expectations around content creation, distribution, and measurement when working with influencers. This article is associated with the following.
YouTube has announced it is planning an 'Unplugged' online TV service for 2017 (8:30 PM): YouTube is working on a paid subscription service called Unplugged that will offer customers a bundle of cable TV channels streamed over the phone number list internet . The phone number list project, for which YouTube has already overhauled its technical architecture, is one of the online video giant's biggest priorities and is expected to begin as soon as 2017. Robert and I agree that this approach has a lot of potential for 'restricted' specialty channels based on the phone number list specific interests of an audience. It could become a strong competitor to Netflix and Amazon's recently announced streaming TV service.
Facebook's news selection is in the hands of publishers, not algorithms, documents show (32:50): Documents leaked to the phone number list Guardian show how Facebook relies on human intervention in addition to its algorithms to determine what will be the hottest stories for its users. The phone number list documents come amid growing concerns over how Facebook decides news for its users. Robert and I can't believe anyone cares about this; it's the same thing the mainstream news media (print, broadcast and online) have been doing for years. The phone number list article includes an excerpt from Facebook's editorial style guide, which content marketers can learn from.
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