The 2017 government work report mentioned "online education" for the first time, pointing out that "expanding digital home, online education and other information consumption". After that, the field of online education became a hot field based on policy dividends, and its development prospects were widely optimistic by the market. Since then Starting online education has become a popular track in the Internet industry.
In the same year, education + artificial intelligence was written into the "New Generation Artificial Intelligence Development Plan", which country email list proposed that "it will accelerate the promotion of a new education system, and intelligent technology will accelerate the reform of talent training models and teaching methods, and build a new type of education that includes intelligent learning and interactive learning. system"
In 2021, the state established the Off-campus Education and Training Supervision Department, and introduced a double reduction policy for students in the compulsory education stage. In addition to a series of policies that prohibit off-campus training institutions from listing, prohibit excessive profits, and impose top penalties, K12 education companies have suffered heavy losses, and capital began to abandon K12. , In June, there were many investment and financing in the field of vocational education.
From the above policies, we can see that the policy risk of the adult English training industry is low, and artificial intelligence is still a very promising development direction. Affected by the double reduction, the capital withdrawn from the K12 field begins to look for new opportunities, then the adult English field will gain investment There will also be more opportunities for financing.
1.2 Economic level
According to iiMedia Research's "Investigation and Analysis Report on the Operation and Development of China's Knowledge Payment Industry and User Behavior in 2020", the scale of China's knowledge payment industry will reach 39.2 billion yuan in 2020, and it is expected to reach 67.5 billion yuan in 2021; > China's knowledge payment user scale > Maintain Steady growth trend, growing to 418 million in 2020. Since 2016, the first year of knowledge payment, knowledge payment has been recognized by more and more people, and people have begun to accept payment to obtain better educational resources. At the same time, the number of knowledge payment users and the market size are also growing steadily year by year.