He will most likely not read the next newsletter . Advertising on your own website The cheapest and easiest way to promote a landing page with a promotional offer is to place a link to it on your home page. An attractive banner will encourage the user to go to the landing page especially if it promises an additional benefit also consider using pop ups that will inform about the promotion and briefly present its greatest advantages. If you run a blog you can also use it to promote landing pages just like in the case of a website. A big plus is the ability to place your own advertisement anywhere on the site even the most prominent one. Organic traffic from Google A simple landing page whose main task is to gain leads by offering a discount code or a free gift usually has little content that can be optimized.
Of course this does not mean that you should give up on it on the contrary! It is worth using every element that can be adapted for search engines Page title title main keywords should be placed here that will be a paraphrase of the title and headings H H etc. Graphics placed on the landing page should be accurately described this includes whatsapp mobile number list the title and alternative description alt attribute. The text on the page should also be optimized for key phrases remember not to use them too often. The recommended density is of the text volume . To achieve the highest possible conversion rate remember about UX i.e. user experience. Bringing organic traffic from the search engine to the landing page will not translate into the number of leads and thus into sales if the content is optimized forcibly.
Simple concise messages and a clear definition of the goal will achieve more than a wall of text filled to the brim with phrases. . Paid campaign on Google Google Ads is a popular tool thanks to which we can be sure that our website will be displayed as one of the first in search results . We will achieve particularly good results when the landing page to which the user from Google goes will meet their needs. In order to create an ad that appears in search results we will need a Google account and a budget that we will allocate to promotion. After logging in at https adwords.google we can create a new advertising campaign. Depending on the goal in our case it will be directing traffic to the landing page we choose the appropriate option and move on to determining the keywords. This is a very important stage of campaign creation which is worth paying some attention to.