Today's marketer knows that content is king. But what does it take to create content pieces that stand out in the crowd? If you want to stand out from the competition, you will need to create unique content that will grab your audience's attention Image Masking and engage them. Sometimes that's easier said than done. It can really be a headache if you don't know where to start and how to do it. In fact, according to a study by Zazzle Media, 60% of businesses struggle to consistently create new, high-quality content. Also, 65% of marketers struggle to write engaging content. And if your content isn't engaging enough, you'll lose audience and possibly potential customers. That's why we've put together a list Image Masking of some of the best content marketing examples to help inspire your brand's content creation. From viral video content to booming blogs, this list shows you the best examples of content marketing to hit the internet recently. We'll also provide some key points to help you learn how to apply these tactics to your own content marketing strategy. So let's Image Masking get started! 1. “Share a Coke” by Coca-Cola We're going to start this list with one of the best examples of content marketing from a big brand – Coke.
For years, Coca-Cola has launched innovative marketing campaigns that establish an emotional connection with their large audience. But the particular campaign we're going to look at, which began in Australia in 2011, is still going strong Image Masking today. The “Share a Coke” campaign gives every Coca-Cola lover the opportunity to personalize their drink. Individuals can personalize their own bottle with their name on the Coca-Cola website or look for their name (or a friend's name) on a bottle at the gas station or supermarket. This campaign quickly went viral when consumers started posting Image Masking photos online with their personalized drinks. content marketing examplesWhen making this campaign, Coke personalized each bottle with a common name, depending on the country. The “Share a Coke” campaign touched on something important to consumers: personalization. Not only could they find a bottle with their name on it, but they could grab one for a friend with their name on it. This tactic was a great way for the soft drink company to grab their audience's attention and get them to make a purchase. By asking people to share the product with someone they know, the campaign also built an emotional connection with its consumers. Coca-Cola followed up Image Masking print and social media campaigns with a serious video showing friends getting together and sharing a Coke with their names on it.
This online marketing strategy helps the brand go beyond just demonstrating the value of the product to showing how the product can bring people together. Key points to remember: While you may not have the same advertising budget as Coca-Cola, you can still take a few pieces from this popular campaign. Personalization can help Image Masking your consumers feel special and appreciated. From sending a personal message via email to making product recommendations based on a consumer's buying behaviors, the more personalized your marketing, the more effective it will be. As a content marketer, building an emotional connection with consumers is another tactic you can borrow from this Coca-Cola campaign. Think about what interests your consumers the most and find ways to Image Masking appeal to their emotions and make authentic connections.