The Metaverse didn't come, and the virtual man rolled up first.
"An iPhone, plus a computer for playing games, can be driven." In the live Number List broadcast room, an anchor who sells 3D virtual digital human live broadcast services is showing his own virtual human live broadcast technology. According to his explanation, whether it is a virtual human with only facial images or a digital human that can capture full-body movements, "you don't need to model, you don't need any technical ability, you can live broadcast in ten minutes."
After the "explosion" of the Metaverse in 2021, as one of the media that connects the real world to the Metaverse, a large number of virtual people will run and enter : In December 2021, "Cui Xiaopan" was named Vanke's 2021 Outstanding New Employee; June 2022 In January, a two-dimensional boy with purple hair and purple pupils from overseas dominated the rankings of station B, with a two-hour live broadcast and an income of one million yuan; on July 11 of the same year, Sequoia China officially announced that he would be hired in one second. New employee "Hóng" who read hundreds of business plans.
In addition, there are "Liu Yexi" who has gained millions of fans overnight, "Hua Zhibing", a beauty scholar, and "Meet Gu", Gu Ailing's digital avatar. Virtual people are no longer the spokespersons of virtual idols, and they have even begun to "certify jobs" in the automotive, banking, securities and other industries.
Virtual human live broadcast (source: screenshots of live broadcasts on various video platforms)
Compared with real people, virtual people are considered to be cheaper and "won't collapse", so they are favored by various brands and MCN institutions. Therefore, with the improvement of technology, the usage scenarios of virtual humans are constantly being unlocked.
A group of service providers smelled business opportunities. On the video account, a live broadcast about selling virtual people can attract 200,000 viewers; on Douyin, Kuaishou, and Xiaohongshu, accounts certified by related companies have been named "virtual people" and "digital people"; open the search Website, enter "virtual human", the first five items are advertisements of companies such as "one-stop virtual human solution" and "virtual human platform".