Sure, we're paraphrasing a bit here, but there's still an essential truth to this piece of epistemic logic, especially when it comes to digital marketing. After all, it's well known that a contact form is a great method for attracting and converting high-quality leads. But there are also the “known unknowns” in this equation: what mistakes or oversights could cause your forms to not perform to their full potential? And what can you do to fix them? Don't worry, dear reader, because the answers are simpler than you might think. In many cases, companies use contact forms that are confusing, long, or just plain boring, which can cause website visitors to click away from your site. The hard truth is that even if you grab your visitors' attention with your engaging content, it's possible to turn them off with a poorly designed contact form. In this article, we'll highlight some contact form errors that are costing you leads and what you can do to fix them. Mistake 1: Your form is so long it's scaring away visitors If your contact form is too long, your leads are guaranteed to run the other way.
This is because long or overly complicated forms are overwhelming, and many of your website visitors will immediately abandon them. At the same time, you want to Employee Email Database give your prospects the opportunity to express their needs and wishes so that you can effectively qualify them. The fix: Keep your forms short and include no more than six form fields. Some studies suggest that as few as three fields is the ideal number. A HubSpot study of 40,000 contact forms found that reducing the number of form fields from four to three improved conversion rate by almost 50%. While it's tempting to try to find out everything about your customers, only ask for the information you absolutely need to know. At the very least, you'll need to know their names and how to contact them later. When deciding what to ask your prospects, keep in mind that contact forms should take no more than a minute or two to complete. Error 2: Your form is not working correctly How would you feel if you filled out a contact form, only to find it wasn't working? Chances are you'll be quite upset and probably wouldn't bother filling it out again. Sometimes contact forms break or stop working properly for no apparent reason.
You may find that your submit button no longer works or the contact form keeps showing an error message. If your visitors encounter this problem while filling out your form, they probably won't stay long. The Fix: Luckily, there's a simple fix for this one. You can avoid this problem by regularly testing your contact forms to make sure they are working properly. Additionally, you should always test your form if you notice your conversion count suddenly dropping for no apparent reason. By testing your form regularly, you can catch any issues and fix your form before it negatively impacts your customers. Mistake 3: Your form is a mess on mobile Since many of your customers are browsing the web on mobile devices these days, it's essential that your form is optimized for mobile devices. In fact, over 50% of web page views happen on mobile devices, which is why having mobile-friendly forms is so important. For website visitors, there's nothing worse than a contact form that doesn't work properly on mobile. A form that is unresponsive, has the wrong labels, or is hard to see is a surefire way to lose your leads. The Fix: The first step is to test your contact form on various mobile devices to see how well it performs. If there are issues viewing or filling out the form on mobile, now is the time to act. Your best bet is to either upgrade to a mobile-optimized website template or hire a web developer to fix the problem. After making any necessary fixes, be sure to retest your form to make sure it works correctly.